Acer Philippines Partners with Samsonite for its 2018 Back-to-School Promo

For 8 Consecutive years, Acer has gained the trust of Filipino technology consumers as the chosen brand for their computers which has cemented them as the number one brand based on marketshare. Held at SM Megamall's Mega Fashion Hall last May 15, 2018, Acer Philippines, a leading tech and innovations company, has collaborated with Samsonite, an American luggage and travel bag manufacturer, forged a partnership to launch this year's Back-to-School Promo.

#CarryOn is Acer Philippines' back-to-school promo is focused on today's Millenials.

This year, Acer Philippines’ back-to-school promo is especially made for millennials. Seeing the world’s biggest generation’s constant thirst for adventure and new experiences, the tech giant uses travelling as a motivation to inspire the youth to do well, whether in school or in their professions. The Promo encourages the youth to power through the hurdles they encounter in pursuit of their dreams and goals.

“If there’s one thing we’ve learned about Millennials, it’s that they are very passionate individuals who are unstoppable if they are truly motivated,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to travelling, to help us propel this cause forward. Hand in hand, we are hopeful that we will be able to not only motivate our Millennials, but also reward them for their hard work by fueling their wanderlust.”

Befitting a movement that advocates trying out different things and enjoying new experiences, Acer Philippines’ Back-to-School Promo was launched through a travel-inspired event, where guests filled out a passport by completing various activities.

The affair also saw the debut of the #CarryOn video, which shows what the back-to-school campaign is all about. Directed by Ms. Irene Villamor, known for her works in Camp Sawi and Meet Me In St. Gallen, the film depicts how the youth turn to travelling as a way to cope and re-energize in the face of the stresses of their daily lives. The full video may be seen in the Acer Facebook Page. 

 Ms. Irene Villamor who directed the short-film, together with the cast

“Travel inspires a different form of education – it makes you learn about new environments, exposes you to different cultures, and gives you a clearer view of the world,” shares Ciely Buenviaje, Country Head of Samsonite Philippines. “Samsonite could not be happier to be partnering with Acer in promoting such a holistic growth for the millennial generation.”

The Acer Philippines #CarryOn Back-to-School Promo will run until June 30, 2018, during which every purchase of qualified Acer and Predator laptops, Acer projectors, and Acer desktop will come with free Samsonite luggage.

For more information on the Promo hit on the links below

Acer Philippines' Facebook

Acer Philippines

Acer PH Store

About Acer

Founded in 1976, today Acer is one of the world’s top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focused on enabling a world where hardware, software and services will infuse with one another to open up new possibilities for consumers and businesses alike. From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer ’s 7,000+ employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.Acer.com for more information.